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In 1983, Eileen and Joann – two friends who shared a love for playing hockey –  saw a need at their local rink to sharpen skates as there wasn’t a store anywhere nearby.  What started in a closet size storeroom in Tri-County Ice Arena,  EJ Arena Sports was born and offered skate services, equipment, and accessories.  The word got out in the community. Their passion for serving customers and providing high quality products quickly grew them into a 5,000 square foot storefront that showcases everything hockey, including all the latest makes & models of sticks, skates, protective & goalie gear. Their legacy of providing the best customer service, competitive prices, and largest product selection in Northeast Wisconsin continues to this day. You will get advice from skilled staff who are passionate about the work they do. Staff who will deliver a personalized service experience for what is best for your needs. Their knowledge is deep and their willingness to help with product selection, fittings, skate sharpening, and service is unrivaled.

EJ’s also provides embroidery services to put your favorite logo on almost anything including: team gear, uniforms, professional attire, towels bags and hats. Our designers can embroider your own apparel or order from one of our wholesale clothing providers.  

In October of 2020, Mike Hasler and Steve Hart purchased the store in order to continue the legacy of EJ Arena Sports. Both share a lifelong love of hockey and have been deeply involved in growing the sport of hockey in the area for many years. We invite you experience the excitement at EJ’s where we pride ourselves in creating a memorable experience for each and every customer.

Steve Hart


Mike Hasler